The Ghanaian entertainment industry remains a vital yet overlooked sector of the economy. Despite its potential to create jobs, foster cultural identity, and generate revenue, both the New Patriotic Party (NPP) and the National Democratic Congress (NDC) have provided limited support over the years. This issue resurfaced during a recent episode of UTV Showbiz when Sammy Gyamfi, National Communications Officer of the NDC, responded to pointed questions from pundit Nana Yaa Yeboah, also known as MC Yeboah.
Political Promises vs. Reality
The discussion centered on a Twi proverb referenced by Sammy Gyamfi, implying that leaders should be held accountable for unfulfilled promises. MC Yeboah countered by highlighting a pledge made by former President John Mahama in the NDC’s 2012 manifesto: to construct a national theatre in Kumasi. She noted that this promise was never fulfilled, drawing parallels with current leadership.
Sammy Gyamfi acknowledged the lapse, stating, “No political party can ever fulfill all their manifesto promises.” However, he maintained that Mahama has a stronger track record of delivering on commitments compared to his successors.
The State of the Entertainment Industry
MC Yeboah seized the opportunity to criticize successive governments for neglecting the entertainment sector. She expressed frustration over the lack of investment, stating that political leaders often exploit the industry during campaigns but fail to prioritize it afterward.
Indeed, the entertainment sector has seen minimal progress over the years. Despite its potential, policies aimed at bolstering the industry often fall short. Below is an overview of key initiatives by both major political parties since 2000:
NPP’s Impact on the Entertainment Industry
- Creative Arts Industry Bill: Passed in 2020, this bill aimed to establish a Creative Arts Fund and offer financial support to industry players. However, implementation remains slow.
- Tourism Development Fund: Introduced to promote cultural tourism, including arts and entertainment.
NDC’s Contributions
- The National Film Authority: Under Mahama’s administration, efforts were made to establish this body to regulate and promote the film industry.
- Support for Music and Film Projects: The NDC facilitated partnerships between local creatives and international bodies, but systemic support was limited.
Sammy Gyamfi shares his perspective on the entertainment industry during UTV Showbiz
A Path Forward
MC Yeboah’s critique reflects the sentiments of many industry stakeholders. The entertainment sector requires sustainable policies, funding, and infrastructure development. This would not only enhance the industry’s growth but also solidify Ghana’s position as a cultural hub in Africa.
Conclusion
The entertainment industry is a powerful driver of economic growth and cultural pride. However, it remains underfunded and undervalued. As stakeholders continue to call for accountability, it is imperative that political leaders take concrete steps to revamp this vital sector.
