GoldBod Jewellery’s involvement in the Women of Valour event has sparked mixed reactions on social media, with some people praising the initiative while others questioned the company’s role in the programme.
The event, organised by Ghanaian media personality Nana Aba Anamoah, is an annual gathering that brings together women from different professional backgrounds to discuss empowerment, leadership, and personal development. The 2026 edition was held in London on March 7 as part of activities marking International Women’s Day.
Images circulating online showed GoldBod Jewellery listed among the partners of the event, which triggered criticism from some social media users. Critics questioned why an entity believed to be linked to the Ghana Gold Board would sponsor what they described as a private event abroad.
The discussions quickly gained traction online, with some individuals arguing that state-related institutions should prioritise local initiatives rather than events held outside the country. Others suggested that public resources should not be used to support private programmes.
However, many supporters defended the partnership, saying the Women of Valour event promotes meaningful conversations around women’s empowerment and leadership. They also pointed out that international events like this help highlight Ghanaian voices on global platforms.
In response to the backlash, GoldBod Jewellery Limited clarified that it did not provide financial sponsorship for the event. According to the company, its involvement was purely promotional and part of its marketing activities during Ghana Heritage Month.
The company explained that it offered discounts on jewellery purchases to participants of the programme, similar to promotional campaigns run during other periods such as Valentine’s Day. It emphasised that no funds were contributed toward organising the event itself.
GoldBod Jewellery also stressed that the partnership was with the jewellery company and not the Ghana Gold Board, countering claims that a state institution financed the event.
Despite the clarification, the issue continues to generate conversation online, highlighting the growing scrutiny surrounding corporate partnerships and sponsorships, especially when they involve events outside Ghana.
