Ghanaian entrepreneur and Hamamat Montia, who owns the popular Shea Butter Museum in Accra, says her shea butter business received a major boost thanks to the recent visit by American content creator IShowSpeed during his Speed Does Africa tour. Montia described the impact as significant, noting increased interest in her products and services after the viral online coverage of the visit.
According to reports, the appearance of IShowSpeed at the museum helped draw global attention to Ghana’s rich cultural heritage and traditional shea butter production. Clips from his visit, including his experience at the museum, generated widespread online engagement, prompting curiosity about shea butter and the museum itself.
Hamamat said that the surge in online visibility translated into more customers asking about her products and arranging visits. She explained that people who saw the videos wanted to learn more about shea butter and its cultural significance, boosting both awareness and sales for her business.
The impact of IShowSpeed’s trip was also reflected in the high demand for museum experiences and services, with reports indicating that bookings for visits filled up quickly following the livestream. This brought not only local but international attention to the shea butter industry and traditional Ghanaian craftsmanship.
Montia’s comments highlight how influence from global digital personalities can provide unexpected economic benefits for small and traditional businesses by showcasing local culture to millions of online viewers.
