Ghanaian musician Stella Aba Seal has weighed in on the ongoing debate around payola in the music industry, asserting that the practice is deeply rooted and unlikely to disappear anytime soon. According to her, payola has become so entrenched that it is now considered part of the system rather than an exception.
Payola refers to the practice where artists, record labels, or promoters provide money or other incentives to radio stations and DJs in order to secure airplay for songs. While it is often criticised for undermining genuine talent and fairness, many industry figures say it continues to shape which tracks gain widespread exposure.
In a recent interview, Stella Aba Seal shared her perspective on why payola persists. She explained that many artists and music stakeholders feel compelled to participate because of competitive pressures, and those who refuse may struggle to break through or get significant airtime. Her comments suggest that the practice has become normalised, with some believing it is necessary to thrive in the business.
The veteran artist acknowledged that while payola can help certain songs receive immediate attention, it also distorts the industry by prioritising financial backing over artistic value. She emphasised that this can leave genuinely talented musicians at a disadvantage if they do not have the financial means to participate in such arrangements.
Stella Aba Seal’s comments have reignited discussions among fans, musicians, and industry commentators about what payola means for the future of Ghana’s music scene. Some argue for reforms that would promote fairness and creativity, while others accept payola as an unavoidable reality in entertainment.
