Drake has officially signed emerging R&B artist Pimmie to his record label, OVO Sound, adding another fresh voice to the Toronto-based imprint’s roster of talent. The signing marks a notable milestone for the Houston-born singer and songwriter, whose presence on Drake’s recent album helped introduce her to a global audience.
Pimmie first gained significant attention after being featured on Drake and PartyNextDoor’s collaborative project, where her contribution on a track resonated with fans and industry listeners alike. Her involvement on the release sparked excitement online, with many praising her vocal ability and emotional songwriting.
OVO Sound, founded in 2009 by Drake along with producer 40 and manager Oliver El-Khatib, has a history of signing and developing artists across hip hop and R&B genres. The label’s roster includes established and rising acts who have contributed to its reputation as a key platform for contemporary music talent.
Fans and commentators have welcomed news of Pimmie’s signing on social media, with many expressing optimism about the opportunities this move could create for her career. Early responses suggest that listeners are eager to hear more solo work from the artist now that she has the backing of OVO Sound and its industry network.
The signing aligns with Drake’s ongoing efforts to expand his label’s artist lineup and support new voices in the music industry. With her unique style and growing fan base, Pimmie’s entry into the OVO Sound family could signal the beginning of a noteworthy rise in the R&B landscape.
Pimmie has officially signed to Drake’s OVO Sound 🦉
Her new single “Bet” marks her first release under the label. Pimmie previously appeared on $$$4U with her own interlude. pic.twitter.com/MYyaDkSXMv
— Kurrco (@Kurrco) January 30, 2026
