Ghanaian music duo Keche have opened up about their long-standing journey in the music industry, sharing insights into what has kept them relevant over the years.
Speaking during the unveiling of nominees for the 2026 Telecel Ghana Music Awards, the group emphasized that their continued presence in the industry is driven by purpose rather than just fame or trends. According to them, longevity in music requires consistency, discipline, and a clear understanding of one’s mission.
The duo highlighted that they are not focused on short-term success but are committed to building a lasting legacy. They noted that many artistes fade out because they lack direction, but for them, their vision has always been clear from the beginning.
Keche also revealed their determination to keep making music for many more years, stressing that age will not limit their passion. They expressed confidence in their ability to remain active and impactful in the industry well into the future.
Their remarks come at a time when conversations about relevance and sustainability in Ghana’s music space continue to grow. The group believes that staying true to their brand and continuously evolving their sound has helped them maintain their place in the industry.
The 2026 TGMA nominee unveiling brought together several stakeholders in the music industry, celebrating achievements and setting the stage for another competitive awards season.
